#fluxcup #dumbsmash

#fluxcup #dumbsmash

#fluxcup #dumbsmash

Social Media
Indonesia, 2015 (ongoing project)

Fluxcup is recognized by the netizens as one of the absurd characters in his social media accounts – youtube and instagram. Possessing a very distinctive style of language, with its comedic approach, it is actually very “serious” in discussing a phenomenon he conveyed through the video. Following the success of dubbing the footages he produced on his own, or plucked off from the internet, Fluxcup has now returned in responding social media trends in Dubsmash.

Dubsmash is a video altering application available in the IOS and Android operating systems. Most netizens use this application to re-dub the voice of a great figure, a segment of a movie, and/or a popular song in the society to be posted in the social media. But it is not Fluxcup if he treated a certain trend just as most netizens do. Fluxcup had made himself as the source footage available for use by all social media netizens. He encouraged the netizens to bluntly ‘kill’ his videos with their creative ridiculousness.

Fluxcup
Fluxcup. His real name is Yusuf Ismail. ‘Produk Gagal Industri Hiburan Era Informatika’ (or “Rejected Product from the Entertainment Industry in Information Era”) has become a slogan that goes hand in hand with Fluxcup. Since 2012, Fluxcup was very productive in creating mash up videos and music videos fueled with humor and upload them on YouTube. It was a deliberate choice of production and distribution as a response to the growing number of mash up videos in the virtual world that destroys cultural and physical boundaries. In 2013, Fluxcup joined forces with Labtek Indie at Jakarta Biennale XV-SIASAT and presented its first solo exhibition Spectaculum Frustra in May 2015.