Freedom To Move

Freedom To Move

Freedom To Move

6 min 33 sec
Single Channel Video
Germany, 2013

Freedom to Move seems to remind us that visual is not only the matter of the sense of sight. Image may appear in the imagination. Through a monologue of a man, the work of Marko Schiefelbein gives freedom to the viewer’s imagination to reconstruct the events that are articulated through the details of expression of amazement. Through the expression, the hero tries to convince and attract us—the viewers—to enter the built fantasy.

Freedom to Move discuss how a performance and oral history can psychologically affect other people to believe what was said. It’s not about reality or truth of the events that occurred in the past. This video only shows how the propaganda and the faith transfer are done through testimony method.

Freedom to Move does not tell an event experienced by the character but by the memory of a scene-by-scene Levi’s jeans video advertisement made in 2002 by Jonathan Glazer who had incepted the character.

Marko Schiefelbein
A German artist living/working in Berlin. In his videos/installations, he analyzes the images and language of the advertising industry creating characters whose identities are located in a fight between self-determination and a heteronomy forced by consumerism & advertisement. www.markoschiefelbein.com